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Color lovers, unite! It's that time of year again. It's Pantone season! Pantone just announced their color of the year for 2023 and we already can't get enough of the energetic shade. Vibrant, passionate, and full of life, it's the hue of our dreams: Viva Magenta.

“PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.

“To embody the spirit of PANTONE 18-1750 Viva Magenta, we embarked on a new approach of collective creative collaboration,” said Pressman. “Leveraging the power of technology and Pantone’s expertise in color to curate a new interpretation of the Pantone Color of the Year, we created the Magentaverse, an unexpected and exciting color universe we look forward to sharing with the world to experience as well.”

Here at Brit + Co, we know that color has the power to make us feel alive and inspired. And this rich shade is sure to do just that! We can't wait to see how people use Viva Magenta and the Magentaverse to make their digital mark in 2023.

Ready to Viva Magenta-ify your life? Here are our favorite picks we're leaning into to make 2023 the most vivacious year ever:

Motorola is releasing a special edition of its Motorola Edge 30 Fusion in the Pantone Color of the Year 2023, Viva Magenta. Audacious, witty, and inclusive of all, PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same rebellious spirit.

This magenta smart suitcase is easy to spot and equipped with the latest features and innovations that make your travels easier. With a built-in integrated power bank, you can stay connected wherever you go.

Whether you're a novice or a pro in the kitchen, this pan has got your back. We love how versatile this pan is; it can be used for sautéing, steaming, simmering, boiling, braising, and more. With its sleek design and exceptional performance, the Our Place Always Pan is sure to become your go-to cooking companion. Plus, it comes in a variety of cheerful hues, making it an eye-catching addition to any kitchen.

This candle is a must-have for any magenta enthusiast. Whether you're setting the tone for an evening in with friends or taking some time to yourself, it will make sure your space feels inviting and special. Also, its chic label makes it look great on any mantle or coffee table. Light it up and enjoy!

This nail polish is a brilliant pick for anyone who wants to add a statement-making color to their mani/pedi. The intense shade packs a punch against any skin tone, making it the perfect choice to dress up your hands and toes.

Whether you're hitting the gym or the street, these leggings will have you feeling put together and looking great. With its flattering fit and ultra-soft fabric, get ready to feel comfortable all day long. Go ahead and show off your fierce sense of fashion while also feeling supported and confident in whatever activities come your way.

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